Future-proofed but content loose: Mongolia’s media convergence blues

ImageCommuters preview the day’s headlines at a bus-stop news stand in Ulaanbaatar, where the wide media range is  often overshadowed by unprofessional standards and non-transparent ownership. 

Numerically, post-communist Mongolia’s media is flourishing. In 2011, the Press Institute’s survey counted 430 media outlets – 130 newspapers, 102 magazines, 95 TV stations, 72 radio stations and 31 “active” websites for a population of under three million. But local watchdog, Globe International, reports that non-transparent ownership, persecution of journalists and forced censorship continue to restrict freedom and quality of journalism with many news outlets functioning as propaganda vehicles for their sponsors.

Parallelly, growth in mobile phone and internet subscriptions is driving more users to the internet for news, in turn encouraging independent online news providers. Internet users grew from 30,000 in 2000 to 350,000 within a decade according to the website  internetworldstats.com.  Mobile phone subscriptions stand at 2,750,000 –  over two thirds of the entire population while the country’s largest mobile service provider MobiCom, claims one million of their subscribers own internet enabled devices in a recent article.

The time seems ripe for media convergence in Mongolia but content wise, convergence is still static. Multimedia barely registers on news sites.  Tactical cross-promotional convergence is growing between online news providers. News.mn, which has over 34,556 likes on their Facebook page, shares links to Baabar.mn, another news site and Toimsetguul.mn, a news magazine with active online presence and hosts video snippets from Eagle TV, a news channel. Infomongolia.com, another news site hosts a streaming English news program sponsored by Toim, the news magazine and produced by NTV, a local TV station. Online content is still rudimentary but collaborations like these are paving the way for future digital convergence in Mongolia.

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