Bait ’em, hook ’em…bill ’em: Getting readers to pay

Despite rent to pay and money to save for long contemplated travel plans on a salary that barely covered the tabs, the internet bill is one always first accounted for. And why? I decided to forfeit subscription fees of well loved magazines I had grown up with for a virtual word of free and limitless information. So, when former journalist and author of Free: The Future of a Radical Price, Chris Anderson wrote in an article – “For the Google Generation, the Internet is the land of the free” – I wasn’t about to disagree.

Former Tribune Company President Jack Fuller once said the most stupid thing newspapers and magazines ever did was to give the content away for free online. As a reader, I wasn’t complaining but as a journalist, should I be expected to produce news for free? Oh, the impertinence!

With advertising revenues drying up with the ink of fresh print, the good audience will realize they can’t be subsidized forever. So, while I still love my freebies and will continue to trawl the web for free good stuff, once you do hook me, I’ll tire of these pop-ups (see below) and yes! direct me to subscription page please. Bait them, hook them and get them to pay. A business model born of necessity.

Capture NYT 3

With newspapers tightening their belts readers can only be thankful for the 10 free reads

Screen Capture globe and mail

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